"A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed"
Form
"Native ads match the visual design of the experience they live within, and look & feel natural content."
Function
"Native ads must behave consistently with the native user experience, and function just like natural content."
Down Below is a Youtube Video with more information on Native Advertising
https://www.youtube.com/watch?v=DE1yk758sRc
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